End-to-end experience delivery
Integrated roadmaps and release plans bring product, engineering, architecture and service partners together, establishing clear ownership of scope, capacity, risk, quality and operational readiness.
Digital experience strategy · standards · delivery
Experience at scale.Standards that stick.Delivery that works.
Considering opportunitiesOpen to permanent and contract roles
I lead complex digital experience initiatives from strategy through to delivery, bringing together product, engineering, architecture and market teams to deliver consistent, compliant and scalable digital experiences.
20+ years connecting experience, technology and delivery
Where I make a difference
Strategy translated into delivery.
Experience standards & governance
Reusable web standards, design-system requirements and delivery guardrails, strengthened through agency governance, accessibility and performance measures.
Global platforms & transformation
CMS strategy and execution across multi-market estates, from platform transitions to repeatable migration blueprints and market launches.
Connected, intelligent experiences
Bringing CRM, commerce, content, identity and AI-enabled capabilities together around useful, consistent customer and HCP journeys.
Web technology, advisory & consultancy
Practical website development experience informs consultancy and technical decision-making, connecting platform selection, CMS architecture and delivery approaches with real-world implementation.
UX & accessibility, built in
Clear, inclusive user journeys put accessibility and user needs at the heart of digital experiences, helping teams remove barriers, build trust and create meaningful interactions.
How the work evolved
From business ownership to digital leadership.
- 2023 - present · Permanent role
Senior engineering leadership at Haleon
Moved into a permanent role as the GSK consumer healthcare business became Haleon, progressing into senior engineering leadership. Own technical direction across 67 Expert markets, B2B Pharmacy and Net Revenue Management. Oversee 30+ agency and vendor engineers, and line-manage a team of eight.
- 2013–2022 · Contract roles
Progressive digital, architecture & oversight roles at GSK
Across multiple contracts, moved from building front-end experiences into technical consultancy, solution architecture and delivery oversight, setting standards and helping agencies deliver quality work across a complex digital estate.
Technical Oversight Manager · Consumer Healthcare
2019–2022Defined the AEM blueprint and reusable theme, components and templates used to migrate 140 Pfizer websites to GSK in 14 months; it became the standard for new Consumer Healthcare sites. Oversaw agency delivery, Core Web Vitals and WCAG AA improvements.
Front-End Solutions Architect (Tech)
2017–2019Shaped roadmaps and implementation strategy for an AEM and JAMstack framework using Gatsby, GraphQL, Node.js and React. Advised decision-makers, validated agency deliverables and managed technical risks.
Technical Consultant (Digital)
2016–2017Defined standards spanning creative, SEO, AEM authoring, coding, compliance, accessibility, QA, performance, go-live and integrations. Set agency KPIs and a pricing model that generated significant savings over five years, while providing architecture support and UX assessments.
Lead Front-End Web Developer · E-Commerce Centre of Excellence
2013–2016Turned designs into responsive, standards-compliant experiences for brands including MaxiMuscle, Horlicks and Polident/Corega. Led front-end integration with the Red Technology e-commerce framework and championed performance, code quality and CI/CD.
- Web & digital
Web developer & consultant
Built websites and delivered digital consultancy for YUMYUM, Aurora Healthcare Communications and independent clients through Stillwell Solutions, combining practical development with advice shaped around each client’s goals.
- Earlier career
Marketing manager & travel business owner
Started as Marketing Manager at Diving World, then owned and directed my own travel company. Managed the business end-to-end covering commercial judgement across sales, marketing, customer service, operations, technical and delivery.
Selected case studies
Better at every scale.
Design system · Haleon
One recipe for consistent digital experiences.
Developed the business and technical case for S4D, a shared design system designed to improve consistency, accelerate delivery and reduce duplicated effort across Haleon's digital experiences.
Problem
Brand teams relied on disconnected tools, fragmented guidance and independently developed solutions to deliver digital experiences. Limited governance, collaboration and component reuse resulted in duplicated effort, increased design and development costs, and inconsistent user experiences.
Approach
Identified opportunities to improve efficiency and consistency by establishing a shared approach to digital experience delivery. Defined the audiences, requirements and operating principles for S4D, collaborating with an agency to develop a proof of concept.
Built the business and technical case around reusable components, shared guidance and closer collaboration between design, engineering and product teams.
Outcome
Secured stakeholder buy-in for S4D, establishing a strategic foundation for more consistent and efficient digital delivery.
The business case demonstrated opportunities to reduce duplicated development and testing, minimise defects, accelerate delivery and improve brand consistency.
Supporting research and experience indicated potential efficiency gains of at least 30%, with further benefits anticipated as adoption increased and the design system matured. This presented an opportunity to redirect investment from repetitive delivery activities towards improving consumer experiences.
Client web work
A broader body of digital work.
A few visual snapshots from website projects across e-commerce, consumer brands, sport and consultancy.
Maxi Nutrition
Product & e-commerce
Horlicks
Consumer brand experience
Oxygen Bikes
Responsive product experience
YUMYUM
Brand & agency website
Martyrs
Sport / Community
Ergo
Consultancy website
Archival examples from a broader portfolio. Some sites are no longer live.
What clients say
Great work, lasting relationships
I have used Stillwell Solutions in the design and delivery of two previous company websites. They have just recently completed a third for me. A great service; innovative, up to date, proactive, knowledgeable, courteous, timely, adaptive and approachable, and good value. I have no hesitation in highly recommending Stillwell Solutions.
I have used Stillwell Solutions now for 10 years and have found Ben to be very professional in his approach to my very demanding needs. After a very short brief, he always comes up with very good ideas and delivers them on time and budget. We now have 3 websites, designed and supported by Ben.
Ben is a highly skilled and creative when it comes to website development, he delivers results on time and to the highest standards. I am very pleased to have Ben as part of our YUMYUM team.
The person behind the work
The person behind the work
I’m Ben Stillwell, a digital experience and engineering leader based in Hertfordshire. I work across product, experience, technology and operations, bringing teams together around a clear direction and a delivery plan that works in the real world.
My experience spans global CMS platforms, enterprise web standards, design-system strategy, agency governance and regulated healthcare. I balance long-term coherence with the practical decisions needed to ship, support and improve digital experiences.
I’m interested in senior enterprise experience / technical delivery roles, on a permanent or contract basis.
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